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We had a blast!

Check out the amazing images by our photographers on Project Playground | 23 Choices

Discover 23 Choices

Welcome to the unknown.  

Where every turn holds new lessons, questions and choices.  

Brace yourself as we confront, overwhelm, fascinate and guide you through endless possibilities.  

In this fascinating journey, it all comes down to choices. Choices that shape the direction we are headed in and redefine our possibilities.

Are you ready to step into the unknown? The choice is yours… 

Welcome to Project Playground 


14:30 – 15:15 Ready to play? Arrival and entry* 

14:30 – 15:45 Discover the Maze of choices

15:15 – 16:00 The Gathering 

16:00 – 18:00 Learn by Playing, inspirational sessions 

18:00 – 20:00 The Playground bites, drinks and entertainment

*Timeslots for arrival will be communicated in your personal invitation. 

The Maze of choices

Step into Project Playground to journey through our maze. Forge your own path, with your choices challenging your believes, leading you through zones, each with distinct atmospheres, united by three themes: 

  • Kaleidoscope: Embracing diversity and inclusion 
  • Planet Playtime: Championing sustainability 
  • Fantastic Unknown: Highlighting technology and innovation 

Immerse yourself in pioneering designs and provide insights to inspire for years ahead. Delve into a realm of wonder and explore! 


”Project Playground, the 2020 edition was an award-winning initiative by esteemed partners. The 2023 editions will shine brightly as a pinnacle of creativity designed to inspire our industry.”

Project playground 2020 showreel

Project Playground 2020 was rated a 9 by visitors

And awarded with a Gouden Giraffe


Kristalpromenade 7
1165 PD Halfweg
The Netherlands

Practical information

  • A week prior to the event you will receive your e-ticket with a specific timeslot to enter our Maze so you can have the best personal experience. 
  • Your invitation is strictly personal and cannot be passed on.  
  • We expect you stay for the full program of our Playground to experience all. 
  • Wear comfortable shoes – high heels are not recommended.  
  • Public transportation will bring you to SugarFactory without traffic jams and is better for the environment as well. 
  • If you are physically limited, please contact us, we will look for options to experience our Playground. 
  • Contact

We count on your presence! If your schedule has changed, please let us know. We don’t like to spoil food and drinks! 


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2023 – Project Playground Events